Chinese Bunny Hugger Par Excellence : Photo & Video Links: Film Actress Zhu Zhu Cries for Animals in Striking Photo Campaign to Ban China’s Cruel Cosmetics Animal Testing

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Hugh Paxton’s blog provides you with this bunny hugger courtesy of the Humane Society and Chinese actress Zhu Zhu. Seems that not all Chinese eat everything with four legs apart from their dining table and chairs.

From: Wendy Higgins [mailto:whiggins@hsi.org]
Sent: Tuesday, March 25, 2014 9:32 PM
To: Paxton, Hugh
Subject: Photo & Video Links: Film Actress Zhu Zhu Cries for Animals in Striking Photo Campaign to Ban China’s Cruel Cosmetics Animal Testing

Dear Hugh

Further to our press release unveiling our #BeCrueltyFree China poster featuring actress Zhu Zhu, a link to a low res copy of her stunning poster is available below together with a link to her PSA video in both English and Chinese. If you would like a high resolution copy of the photo, email me at whiggins

Kind regards

Wendy Higgins
Humane Society International

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Photo & Video Links: Film Actress Zhu Zhu Cries for Animals in Striking Photo Campaign to Ban China’s Cruel Cosmetics Animal Testing

To see a low-resolution copy of Zhu Zhu’s #BeCrueltyFree China poster click here

For high resolution photos email: whiggins

To view Zhu Zhu’s video in English click

To view Zhu Zhu’s video in Chinese click

Film Actress Zhu Zhu Cries for Animals in Striking Photo Campaign to Ban China’s Cruel Cosmetics Animal Testing

Star named HSI’s Be Cruelty-Free China Ambassador

BEIJING (25 March 2014) – Film actress and former MTV China host, Zhu Zhu, (Cloud Atlas; The Man With the Iron Fists) has unveiled a striking new poster in support of Be Cruelty-Free China, the campaign by Humane Society International and Capital Animal Welfare Association to ban cruel animal testing for cosmetics such as lipstick and shampoo.

The animal-loving film star, announced this week as a Be Cruelty-Free China Ambassador, joins international celebrities including Sir Paul McCartney and Leona Lewis, in speaking up for cosmetics with compassion on behalf of the global Be Cruelty-Free campaign.

Zhu Zhu’s Be Cruelty-Free photo campaign launched in Beijing, features the actress crying whilst cradling a rabbit, one of the most commonly used animals in cosmetics testing. An estimated 300,000 rabbits, mice and other animals are used in cosmetics testing each year in China. They have chemicals dripped in their eyes, spread on their shaved skin or force fed to them in massive, lethal doses. No pain relief is given.

Zhu Zhu said: "It breaks my heart to know that here in China, gentle animals such as rabbits are still suffering such pain just to test cosmetics. That’s why I’m proud to become a Be Cruelty-Free China Ambassador, to help spread the message of cosmetics with compassion. The Be Cruelty-Free campaign has already achieved so much around the world, with testing bans in Europe, Israel and India and countries such as the United States, Brazil and New Zealand all considering taking action thanks to Be Cruelty-Free campaigning. I want China to join them. Animals don’t need to die for our cosmetics industry.”

The photo, along with a heart-felt personal video message from the star, will appear at selected sites at Beijing metro station in the coming months, as well as be promoted online through China’s burgeoning social media platforms such as Weibo. The campaign was shot on location in Los Angeles by top celebrity photographer Robert Sebree, with make-up artist Paige Padgett using strictly cruelty-free cosmetics on set. Rescued rabbit Blizzard stars alongside Zhu Zhu.

Qin Xiaona, president of Capital Animal Welfare Association, a Be Cruelty-Free China partner, said: “Our powerful Be Cruelty-Free China poster shows Zhu Zhu as the face of cosmetics with compassion and we are honoured that she has agreed to be our campaign Ambassador. Cosmetics animal testing is not only cruel, it is also unreliable. These are old-fashioned tests of questionable relevance to people. Modern state-of-the-art science is far better able to assure consumer safety. So ending cosmetics cruelty is good for people as well as animals and we urge China to do so as soon as possible.”

In China testing cosmetics on animals is still required by law. Progress towards the Be Cruelty-Free goal was made last year when the China Food and Drug Administration announced it will phase out some mandatory animal testing for domestically-produced cosmetics from June. Based in Beijing, HSI and CAWA’s team works with Chinese policymakers and regulators to advance the acceptance of non-animal tests and accelerate a move away from animal testing.

ENDS

Media contact:

Be Cruelty-Free China: Irene Zhang , irenezy0910@gmail.com

Be Cruelty-Free China is part of the largest campaign in the world to end cosmetics animal testing. Be Cruelty-Free campaigns are active in Australia, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan and the United States.

Wendy Higgins, Communications Director: 44 (0)7989 972 423, whiggins

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